Sell faster, sell smarter: home staging tips from Paula SANZ Bartolomesanz

In the competitive world of high-end real estate, home staging is more than just styling a property—it’s about creating a vision. It allows potential buyers to see a house as their future home, where memories will be made. But what makes professional home staging so effective? And what mistakes should you avoid when attempting it yourself? In this interview, Paula Sanz Bartolomesanz, our Art Director and home staging expert, shares her insights on transforming spaces, maximising property value, and the subtle art of selling a lifestyle through interior design. Read on for her invaluable tips and strategies.

Why is home staging important when selling your property? What key role does it play?
Home staging plays a crucial role in selling a house. It helps potential buyers envision the property for sale as their home, imagining moments with family and friends and picturing a life within those walls. Through home staging, we’re not just selling a house; we’re selling a lifestyle.

How does home staging differ for high-end properties compared to standard homes?
For a furnished home, staging creates a sense of belonging and tells a story. In high-end properties, the investment often goes into exclusive furniture brands and bespoke design elements. Interestingly, staging luxury homes doesn’t always require purchasing those items. Home stagers can arrange to borrow—essentially rent—specific pieces from renowned designers. Once the property is sold, those items are returned, making it a strategic and efficient approach.

What are the most common mistakes homeowners make when attempting home staging without professional help?
I believe the work of an interior decorator is often undervalued. With the accessibility of social media, Pinterest, and design magazines, many people feel confident enough to decorate their homes themselves. However, this often leads to mistakes that fail to enhance the property’s appeal. Common errors include choosing furniture that doesn’t fit the space, not maintaining a cohesive design style throughout the home, or failing to consider the overall composition and flow.

What details should receive special attention?
The quality of materials we use, such as the fabrics for blankets or cushions, is critical. Dimensions and colour palettes should be carefully considered to ensure harmony throughout the entire home. While expert home staging can be a powerful tool to sell a property, poor staging can backfire, leaving buyers with the wrong impression.

Can you mention some elements that, when incorporated, can make a property look even more exclusive?
The small details are the most important. Something as simple as using luxury hand soaps from high-end brands like Dior or Loewe can elevate how a home for sale is perceived. Similarly, incorporating designer furniture can add an artistic touch without requiring a huge budget. One of my favourite additions for architecture lovers is the Stoff candleholder, which adds value and elegance to any space.

What advice would you give to someone considering renovating their property before putting it on the market?
Focus on the small details and the quality of materials. Renovating a home for sale is an investment, and using premium materials and skilled labour can significantly increase the property value. Another piece of advice I give to my clients is to seek professional guidance, whether it’s about layout optimisation or material selection. Many people want to reflect their personal style when renovating, forgetting that the main goal is to sell. We need to set aside our own preferences and think about what will attract buyers the most.

How do you choose the right home stager?
Rather than focusing solely on the budget, you should look for a professional whose style and previous work align with your vision. Of course, budget is an important factor, but as with everything, it shouldn’t be the only consideration.

At Norma Franck, every detail matters when selling a property, and home staging is part of our strategy to showcase each space at its best. We believe in a smooth and smart sales process. Discover how we do it.